It is no secret that sending personalized emails is the best idea to ensure the right content gets delivered to the people who want it most.
It is also no secret that the best idea to do so is by targeted emails with contextual content to specific subscriber segments. Targeted emails could drive up to 77 % of your overall email ROI, which makes them an essential component to any successful email marketing plan.
Many are using tags to trigger targeted automated campaigns.
With the latest feature updates, you will be able to segment & send targeted broadcast newsletters based on tags as well.
Let’s dive deeper into what this means for you, your email strategy & your business.
Use tags to do more with email
With tags, you could apply specific tags (labels) to each of your subscribers (depended on things like whether they’re a customer / prospect, where they signed up, interests, geographic location, etc.,) in order to send targeted broadcasts & trigger campaigns.
Now, you could create automatically updating subscriber segments based on tags, which opens the doors for more chances to send targeted emails.
By sending the emails to various subscriber segments, you deliver hyper-relevant content to those who’re most interested in it – which makes it even easier for your audiences to understand the value of your emails & your business.
If you want to do things like send content to subscribers based on information they filled out on your sign up form / an existing tag they may have, it is possible!
It works like this: When building a sign up form, create & add a tag to ensure it is applied to subscribers who opt-in to your list. You can build your form and apply tags to subscribers based on information they choose in a custom field.
To send specific subscribers an email, make a new segment in Manage Subscribers based on the tag. Create your broadcast email & send to your new subscriber segment!
Many of our trusted integration partners, like Unbounce, OptinMonster, & Interact now support tags. You could also apply tags when importing subscribers or manually from your Manage Subscribers page.
Send a contextual broadcast email
Here is a specific scenario in which you might use tags: Let’s say you are a food blogger who is planning a webinar on the vegan diet.
Put in a sign up form to collect email addresses from registrants. (Creating tags in AWeber forms, you can also apply tags using one of our trusted integrations or when importing subscribers.)
Since you know these subscribers are also interested in vegan content, you could send targeted broadcast emails with information like vegan recipes, ebooks & other resources after the webinar.
Related Post: 16 Ways to Segment Your Subscribers and Boost Email Engagement
Trigger a contextual plan
After the webinar is over, you could then trigger an automated campaign to tagged subscribers with many content.
Share an invite to download another bonus incentive, like a vegan meal plan or promo code to purchase a recipe book. Add as many emails to your plan as you need to maintain regular communication. Your subscribers will remain engaged with content they are interested in, and you could nurture them to be a loyal customer!
The groundwork for more advanced automation
As the team there at AWeber HQ continues providing customers with the tools they have to send smarter emails, better connect with subscribers & save more time, these changes are only the beginning.
They open the door for other automations like engagement-based tagging.